Ensure Search Engine Rank For Your Joomla Site Through Less ... - HotThemes

Search Form and Social Buttons

HotThemes Logo and Top Menu

Ensure Search Engine Rank

Do you want your Joomla website to rank on search engine's results pages? Your site can attain high loading speed if the developer considers the number of extensions to it. It should also have relevant and useful content. To make sure that your site ranks in organic search results you should upload quality content to the website.

Extensions

Joomla sites with high amount of extensions take time to load.

Extensions can render a fancy look to your site. You can use extensions to add a forum, chat option, voting option, etc. to the website. But, the more you deck the site, the more server power it needs to show what your site has to offer. If your site has slow speed, it cannot offer proper user experience and that ultimately costs the revenue of your business. It is therefore, essential for you to keep only those extensions that are essential for your site. You should uninstall any extension that is unnecessary and makes your site slow.

Mentioned below are solutions to ensure high loading speed.

Use Less Plugins

Developers add plugins to add features to your site. A site with many plug-ins has slow loading speed. Sometimes, poorly coded plugins can slow down the loading speed of a site. You can take the help of a programmer to decide which plugin is properly coded and which is not.

Optimize Site Images

If a Joomla site has extensive features or many images, the site can become slow. Try to optimize your images in software like Adobe Photoshop or hire a SEO company offering bulk e-mail marketing services, to optimize images for your site.

Cache The Site

Joomla comes with an in-built system for caching content. This system caches dynamic content on your site and displays them to viewers who are not registered. A cached site does not require the same amount of time to load as that of a non-cached site. This is because plugins and other extensions in a cached site does not use up much server power.

Clean The Database

Most businesses use efficient databases. But, with passage of time these databases get filled with junk. A junk filled database is slow and often drives away traffic. Hosting solution providers can help you access your database and repair it. You can use Joomla extension to access your database and clean it. You can also use PhpMyAdmin to do this.

Use CDN

Your website has files, stylesheets and scripts. Loading all the information consumesimmense server power and time. Content Delivery Network or CDN is takes up your server’s load and transfers it to another server close to the visitor. The visitor receives the files and scripts from the new server.The loading time of the site reduces because the server load is shared by many servers. Every time your site has a new visitor, a different server close to him or her offers the files, scripts and stylesheets. MaxCDN offers such service.

Content

You should submit quality content to search engine for ensuring confirmed SEO benefits. It is important that you understand the meaning of irrelevant content before trying to optimize your site.

Non-relevant content can bring down the credibility of your site and also make it unnecessarily complicated. Visitors leave sites that have meaner or inappropriate content. Non-relevant content is segmented into the following:

Thin Content

An extremely short article is referred to as thin content. Such an article is created with the hope of optimizing a site. But, search engines do not support this type of content as it has very less information.

Meaningless Content

Some content does not offer any value to the users. The presence of such content is harmful for the SEO of your site. Test content is an example of useless content. You may think that since test content is not linked to a menu, it is invisible to search engines. But, that is not the case.

Content That Is Not Right For Index

Terms and Conditions and Login pages are useful for the user, but should not be indexed by search engines.

Identifying Irrelevant Content

Joomla creates URLs and does not link them to the menu. Search engine indexes these pages, even if you are not aware of their existence. You can use a crawler tool to check the presence of irrelevant content on your site. You can see all the URLs of your site and identify an irrelevant URL.

Removing Irrelevant Content

  • You can remove the irrelevant content from your site.Later, you should check if there is any internal link connecting to the removed content.
  • After the content is removed, search engine finds the error 404 for a certain span of time. A 404 code signifies that the page content does not exist anymore. After some days, search engine upgrades its index and the page does not rank on search engine results.
  • You cannot remove Terms and Conditions and registration page content from your website. They are useful for your clients and the future of your business. But, such content does not display your products or services. If you own an e-commerce site, searchers should be able to see the product descriptions or services you offer. Content about products or services attracts the searcher to purchase from your e-commerce site.
  • When the searcher chooses the products or services you offer, he or she reads the Terms and Conditions of your business.
  • Some e-commerce websites allow their visitors to make the final transaction when the latter signs in.

These were some of the ways you can use to make your site fast and clean and offer enhanced user-experience. You can rank your Joomla site on search engine results page by uninstalling extensions and uploading useful content on the site. This way, your site can retain visitors and ensure high traffic.

Links, Partners and Social Media