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- Written by Carol Trehearn

You’ve set up your e-commerce store on Joomla and you've started selling. You’ve mastered the basics of digital marketing and SEO, and you’re steadily growing your brand. It’s all going well when you realize that your competitors are edging ahead of you and growing faster. Nine times out of 10, that’s because they’re keeping one eye on emerging e-commerce trends and adopting those that are relevant to their business model.