Digital marketing is constantly changing, and that’s one of the reasons we love it. With digital marketing progressing at such a rapid pace, it means there’s always a chance to spot the next trend and get ahead of our competition.
As consumer behavior changes and search engine algorithms change to reflect that, it’s important to always be on your toes in digital marketing. Just because you’ve had great success in past years doesn’t mean you’re going to have great success next year and you’ve got to be able to adapt.
Coming into 2020, we’re seeing lots of trends that seem set to dominate the digital marketing sphere in years to come, so are you using these trends to your advantage?
Search and Browsing Behaviour Has Changed
The growth in search engine queries from mobile devices has been relentless. From barely registering at the beginning of the decade, mobile internet usage now outnumbers desktop usage in many key statistics.
Not only does this mean that digital marketing in 2020 needs to consider mobile-first, but it has also meant the way we search is changing. Increased mobile usage has coincided with a huge increase in voice searches.
If you’re going to succeed in 2020 then you have to cater to these trends of mobile usage and voice searches, otherwise, you're going to lose a massive chunk of potential visitors. Keeping up with the current trends and creating an effective digital marketing strategy is not an easy task. If you don't have enough time to do this yourself, you can always research other available options, such as hiring one of the best digital strategy agencies to help you out.
Enhanced User Experience
It’s not enough just to offer well-written content anymore. The fact that YouTube is now considered the second most popular search engine shows us that video and other forms of interactive content are vital.
Google’s algorithms place huge importance on the user experience, and if you’re not offering your visitors the kinds of interactive content they want then you will be punished.
Personalizing your customer experience through AI is becoming much more accessible to digital marketers and all kinds of possibilities are being opened up with AR (Augmented Reality) and VR (Virtual Reality).
Getting visitors to your pages is important, but what they do there is just as important. You’ve got to offer them an experience.
The SERPs are Changing
When ranking organically, it’s always been the goal to rank number one, but now, number one isn’t really number one in many searches. It’s estimated that around 40% of searches return Google’s featured snippet, which essentially creates a position zero that outranks position one.
Google is always making changes to the way it presents its search results and not optimizing for these changes can cause you to lose out on lots of traffic. You might be ranking number one for lots of keywords, but if you’re not winning the snippet, then you’re not really number one.
With an experienced SEO agency, you can stay ahead of the changes and own the SERPs.
Growth
Digital marketing is only set to get bigger in 2020, but with growth comes change, and that can create difficulties for your business. It’s not enough just to let your digital marketing tick over, it’s got to change with the times, otherwise, it’s going to get left behind.
Staying ahead of the competition is what it’s all about in digital marketing, and to do that you’ve got to recognize the latest trends.