E-Commerce Store from Home

With the introduction of the internet came a wealth of opportunities for those who wish to create something extraordinary – and do so from the comfort of their home. E-commerce is one such area of the world wide web where people can find great success, selling everything from exotic food and handmade crafts to clothes and DIY bits and pieces. For those looking to branch out into the world of e-commerce, you may think the most important aspects are getting the website live and deciding what to sell. There are, however, a variety of other factors to consider, such as the ones below. Bear these in mind and you stand to enjoy a long-lasting e-commerce career.

1. Your Office Setup

It may be an obvious point, but often e-commerce entrepreneurs set up while working in a corner of their home, and this may not be conducive to the best working atmosphere. Therefore, it’s worth the investment to create a dedicated workspace somewhere in your home which is away from distractions. Focus on your furniture and the space you transform into an office in this instance. Keep the space clean and tidy in order to easily reach vital documents. Add a dedicated desk where you can sit comfortably throughout the day, but do remember to take breaks from your desk to rest your eyes away from a computer screen.

2. Insurance

When you’re working from home, you may not consider insurance as an important aspect. After all, you’re not necessarily entertaining clients, holding business meetings, or even playing host to employees. Insurance is an essential factor, however. There are a number of policies to take into account, including your current home insurance policy and public liability insurance.

Your home insurance may not cover your contents if you are working from home, so you may have to take out extra cover. You do need to tell your insurance company you are working from home. If the worst were to happen and you hadn’t informed them, it may invalidate your policy.

If you are wondering if you need public liability insurance, the experts at Hiscox advise that if you are visiting other people on their premises, such as visiting warehouses or dropshipping companies, this type of insurance will protect you if you were to cause accidental damage. Likewise, Hiscox states that if you’re attending industry events to display who you are with marketing stands and one injures a member of the public, this insurance is there to help you out.

3. Branding

A confused brand is an easily forgettable brand, so it’s time to concentrate on who you are and what you offer. Your branding takes all aspects of your e-commerce store into consideration, including your logo, the colors on your website, your name, the tone of voice you use, and the audience you are targeting. Only by nailing this down can you ensure those who you want to remember you, do. Think about the ‘feel’ you want on your website. Do you want to wow those with your product? Or do you want to introduce it calmly, which is ideal if you’re selling something designed to promote relaxation and happiness? It’s very easy to start an e-commerce store and to simply pick a color scheme which you like. After all, a lot of platforms have set templates you can use to set up quickly. However, take the time to think carefully about who you are and what you want to showcase to the world. In this instance, it’s worthwhile to enlist the help of a professional website designer in order to take your vision onto the screen.