For a modern-day business, there is no asset more important than the company website. This is how you present your brand to the world, and it is often the first point of contact with your target customer.
With this in mind, it’s imperative that you make sure that it is attractive, informative, and easy to navigate. Impressing a modern-day consumer with a website is no easy task, as people tend to visit so many different websites on a daily basis and you will only have a few seconds to convince them to stay on the page.
So, here are a few tips for impressing your company website.
Stay Current With Trends
Web design trends change very quickly, so a website can look dated before long. This means that it is worth staying current with these trends and making occasional updates to keep it looking fresh, modern, and engaging.
Less Is More
Few things will put off a consumer faster than too much content on the page, as this can feel chaotic, cluttered, and abrasive. Instead, less is more when it comes to web design so try to retain a feeling of minimalism while still having enough content to engage.
You should avoid large walls of text and using too many images where possible.
Live Chat
Adding a live chat feature to your website is smart because it can help you to improve customer service. People often have questions, but if it takes you a few hours or even days to answer these questions, then you may lose out on the competition. With live chat, you can provide an immediate answer and create an important connection with visitors.
Show That You Are A Brand That Cares
Today’s consumer is becoming incredibly selective when choosing a brand and will lean towards businesses that are environmentally friendly and/or stand for a cause. You can do this by keeping visitors updated on what you are doing to make the world a better place. Investing in a new recycling baler and then posting about this on the website will actively communicate that you are a brand that cares about the environment and sustainability. This has the potential to impact massively upon your conversion rates.
Use Customer Reviews
It is important to have customer reviews in highly visible places on your website, as this acts as social proof that you’re engaged with who you’re interacting with. It will be much more effective when you have multiple people praising your business and recommending your products/services, so you need to ask people for reviews and use the best ones to promote your business on the website (and on social media).
Impressing modern-day consumers is no easy task, but the above are all effective ways in which you can do this with your website. The website is an area that needs careful consideration as it is so important in conversions and improving brand reputation. So, you should always be on the lookout for effective ways to impress visitors.