Business logo

Designing a logo of any size for a company is a challenging task as several variables can contribute to its success. However, with careful planning, it is not impossible. Here we have compiled a list of some of our top tips to help you get your perfect business logo the first time.

It Must Reflect Your Brand

One of the biggest elements to remember when you are designing your business logo is the brand identity of your business. The logo even in a rebrand will need to be considered and must match perfectly to the ethos of the company. Should this be disjointed, branding will not quite match up making it confusing for customers as a result, therefore you must not rush the process, as a result, to ensure that everything is considered.

Don’t Rush The design process

One of the key elements is to not rush the design process. Whether you are working with a web design Essex agency or doing the work yourself you mustn't rush. The design, the colour theme and other elements must all be considered to ensure that the logo is true to the company and what you stand for. By ensuring you have considered all the colours and the typography, you can be sure that you have created a logo that works right for your business. Whether this is a new business or a complete rebrand, this can ensure your new logo is a success.

Keep It Simple

Another way that you can create the perfect logo is to keep it simple. This can help to make your brand more recognisable when seen in catalogues and shop windows. This is evident with brands such as Nike that have a simple logo that is recognisable around the world. By designing a logo that works, this can boost the popularity of your business as well as improve the likelihood of your brand becoming memorable. This is an important step when it comes to the popularity of your branding as the logo and the slogan are often the first thing that people remember about a brand.

Typography Needs To Be Readable

Should you decide to have a slogan featured under the logo it is important that it is readable. This will help to make sure the typography will not offend anyone. In addition to this, it will ensure that this is just as recognisable and can be read when placed on billboards and other forms of advertising. In addition to this, the typography must match the design of the overall logo as this must work coherently together to create a recognisable logo. This will aid the growth of your company as well as make marketing in all its forms significantly easier as a result.

Whether you are new to the design process or you have rebranded before, there are several ways that you can ensure the success of your brand with a carefully thought out logo. Where will you be starting with your design process?