Having a Blog section on your Joomla website is only the beginning. The next step is filling that Blog section with content that users find valuable. There is a lot you can share as an eCommerce or service website, including information about how to best utilize your products and services.

Another thing worth exploring is product story. The stories behind your products and how they were (and are) developed are appealing to users. You can take it a step further and have users take part in that product development journey.

So, how can this digital marketing tactic be executed? There are several ways to use product stories and storytelling to boost user engagement on your website, and these are the tips and tricks you can use to get started.

Product Development Is Exciting

Stories around how you develop your product are always interesting to follow. The stories of how Switchpod gets developed are great examples of how storytelling can get users involved in the development process as well as in the product itself.

You can take users on the journey of crafting a product that they will enjoy using. Expose users to how you design the board of your product and how each iteration is based on inputs from testers and the general public.

In fact, you can get users directly involved by allowing them to give suggestions and insights as to how you can improve the product. That brings us to the next tip.


Storytelling is as much about listening as it is about sharing. In order to tell a good story, you have to be willing to listen to the audience. In this case, you need to let your users and potential customers have their voice.

Allowing users to provide suggestions – and actually implementing those suggestions – is a powerful tactic. This way, you are boosting not only the engagement of your users but also their sense of ownership. When user’s ideas get implemented, they care more about the product.

There are a lot of Joomla extensions that can be used to create forms and gather insights from the audience. You can make the whole process more interactive with the help of extensions like Balbooa. Adding two-way interactions is also a great way to boost traffic to your site.

Be Genuine

Last but certainly not least, always tell your product stories in a genuine way. Talk about failures and bad design decisions as much as you talk about how good the product is. Mention the challenges and share your experience in solving them.

Being open and honest about your product development process is how you really connect with the audience. This is the final piece of the puzzle that will amplify user engagement on your Joomla site by a substantial margin.

So, are you ready to create your product story? Utilize the tips and tricks we discussed in this article to help you get started with sharing your own product stories and connecting with your audience, and watch your user engagement grow.